Tuesday, August 25, 2015

Rendering: What You See Is What You Get

Render Image by Eduard Lefler

In the old days (less than 20 years ago!) designers, architects, and manufacturers used to rely on design sketches and pictures to help their clients understand their vision.  How did we survive before rendering?

For manufacturers, taking high quality images of their products in showrooms with set dressings was the only way to show new products in their true environment.

The cost was high to assemble furniture, find a suitable space, and hire a photographer for the shoot.  The furniture used often had to be sold at a discount as a "display" model.

Now, manufacturers create photo-realistic renders of their products in synthetic settings.  Their customers are also designing spaces with similar virtual products on their own platforms.

This is all great, and everyone is doing it, but what are the real benefits that renders offer?  How can dealers and manufacturers sell even more with render technology?

Dream faster in the cloud

Everything is moving faster and so are your customers.  Render technology is keeping up with business, but not everyone in business is moving faster.

Are you going overseas to create renders?  Many manufacturers go abroad and there are plenty of companies who create realistic renders in India and China, but that turnaround time is still not fast enough for time-crunched customers.

With new render cloud technology, you can render your designs in the web and not halfway around the world.  Make sure your design tool uses cloud render technology, so you can keep your sales momentum.

Speed is one of the most important elements that renders offer.  No physical products--everything is digital and your design teams across the country are creating professional photographic work on their own at a fraction of the cost.

Image by Fdecomite

Swap it out: quick

Think about how complex your products are.  Imagine showing your customer a finish library that has hundreds of options.

There was a time (and still today) where books filled with all of the variations of your products was the most efficient way to help your customer envision your product in a space.

The problem was, after the sixth book, your products turn into a heavy stack of cloth pasted in a binder.

Options, options, options.  Offer them quickly and at the touch of button in render software. Hundreds, and in many cases, thousands of options are digitized and ready to be applied to your render.

The faster the better.  You can send high quality render-able images off to your client before they decide to spend their money elsewhere.

Condensing your product offerings into a digitized state where the options you want to show are at your fingertips is the second most important way to increase sales with renders.

If the customer doesn't like something--change it, and know that you have thousands of options you can insert immediately.  This is the power of rendering to sell more.

Join us as we explore the world of rendering more in future posts, as ofcdesk adds this technology to their Connect tool.